About Pennymoor
Clearer portfolios, calmer decisions
We build tools that help everyday investors understand the risk sitting inside their portfolios — without the jargon, and without the guesswork.
Why Pennymoor exists
Most investors can see what they own, but not how those holdings actually behave together. Risk tends to hide in correlations, concentration, and blind spots that only show up after markets move against you.
Pennymoor was started to close that gap — giving individual investors the kind of portfolio-level visibility that was previously reserved for institutional desks, presented in plain language and built around everyday decision-making.
We are not a brokerage and we do not manage money directly. Our role is narrower and, we think, more useful: analysis you can trust before you act.
What we stand for
A short set of principles that shape how we design, write, and build.
Clarity over complexity
If an insight can't be explained simply, we keep refining it until it can. Dense dashboards don't help anyone make a better decision.
Independence
We don't sell products or take commissions on trades. Our only job is to analyse what's already in your portfolio, honestly.
Respect for risk
We treat downside scenarios as seriously as upside potential, because that's the part of investing most tools gloss over.
Accessible by design
Good analysis shouldn't require a finance degree to interpret. We write and build for people who are busy, not just for specialists.
How we work
A small, focused team rather than a sprawling organisation.
Pennymoor is built by a team that spans portfolio analysis, software engineering, and product design. We work closely together rather than in silos, which keeps the tools grounded in how people actually make investment decisions, not just what's technically possible to measure.
We stay deliberately focused: rather than trying to cover every financial product on the market, we concentrate on doing portfolio analysis and risk management well, and improving it steadily based on how people actually use it.
See your portfolio more clearly
Explore what Pennymoor can show you about the risk already sitting inside your investments.
Get startedPennymoor provides analytical tools only and does not offer personal financial advice.